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The european Market Surveillance Regulation - How Amazon and eBay deal with missing EPR registration numbers

(Effective since July 16th, 2021)

The european Market Surveillance Regulation


The Market Surveillance Regulation is a set of regulations designed to ensure the free and safe movement of goods within the European Union. It entered into force on 16.07.2021 as the European Market Surveillance Regulation. Compliance with this regulation is intended to ensure that only safe and compliant products are available on the market. As an online retailer on platforms such as Amazon and eBay, it is therefore essential to show the necessary Extended Product Responsibility (EPR) registration numbers for electrical and electronic equipment (WEEE), batteries and packaging. Failure to do so may result in penalties such as the suspension of customer accounts. In this article, we explain why these registration numbers are required and what the consequences can be if they are missing.

WEEE, batteries and packaging: 
The importance of EPR registration numbers

Compliance with WEEE, batteries and packaging regulations is critical to legally placing your goods on the market, as well as minimizing environmental impact and ensuring fair competition. EPR registration numbers are necessary to demonstrate that manufacturers and distributors are fulfilling their take-back, recycling and disposal obligations.

The EU Market Surveillance Regulation and Online Marketplaces

The Market Surveillance Regulation requires online marketplaces such as Amazon and eBay to ensure that only compliant products are offered on their platforms. This means that they must monitor compliance with the EPR regulations and act accordingly in the event of violations. They are already doing this now: for the specification of the WEEE EPR number, retailers at Amazon Germany have a deadline of July 1st 2023 otherwise they face the suspension of the corresponding offers.

Customer account blocking in case of missing EPR registration numbers

If the required EPR registration numbers for WEEE, batteries or packaging are missing, Amazon and eBay are obliged to take appropriate measures. This usually includes blocking customer accounts until the necessary documentation and registration numbers are provided. This can have a significant impact on the business and sales of online retailers.

How to avoid sanctions

In order to avoid sanctions and maintain business operations, online retailers should apply for the necessary EPR registration numbers in good time and provide the relevant information in their product lists. We are happy to provide you with advice and practical assistance in this regard and, in addition to obtaining the registration numbers, can often provide target-oriented help from practical experience in dealing with platforms such as Amazon or Ebay.

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